📝 Summary
The Wholesale Whale Early Access Event is designed to onboard dealers, build inventory, and prepare the marketplace before opening offers to all users. During this phase, dealers can create accounts, list inventory, and earn tokens through early actions—but cannot yet submit offers.
Offer functionality will reopen once a healthy threshold of inventory and dealer activity is reached (estimated around December/January 2026, but subject to change).
👛 Token Earning Opportunities
Dealers can earn tokens in several ways before offers open:
Action | Tokens Earned | Notes |
Create a new dealership account | 1 Token | One-time reward |
Add your first dealer license | 2 Tokens | Only applies once per account |
List a unit for wholesale | 3 Tokens | Each listing earns tokens |
Refer another dealer who signs up + adds a license | 5 Tokens (each) | Both referrer and new dealer earn tokens |
Schedule & complete a demo call | 5 Tokens | Must attend the demo |
Enter a valid promo code | Varies | Provided via events or campaigns (e.g. RVDA 2025) |
💡 Tip: You can refer dealers inside your own group or from other industries—there’s no limit to the number of referrals.
🔓 Offer Activation
Once the platform reaches a target level of inventory and dealer engagement, offers will reopen to all verified dealers.
At that point, the token-based offer system becomes active.
⚡ How Tokens Work
Tokens act as credits used to perform key marketplace actions:
Action | Token Use | Details |
Submit an offer | 1 token held in escrow | Refunded if the offer is declined, canceled, or expires |
Invite to connect (seller) | 1 token held in escrow | Returned if the invite isn’t accepted |
Successful connection | 2 tokens burned | One from buyer’s offer and one from seller’s invite |
Additional platform tools | Variable | Used for book values, condition reports, etc. through partners like VINData |
🐳 Charter Dealers Program
Select dealers can become Charter Dealers, acting as early access partners and beta testers.
Charter Dealer Benefits
Immediate access to offer functionality
Early access to new features
Direct communication channel with the Whale Labs team
Exclusive visibility badge in the marketplace
Charter Dealer Expectations
Must complete a demo call
Participate in monthly feedback sessions
Provide input on new features and testing initiatives
Charter status is granted by application or team invitation.
🚀 Full Launch
When inventory and dealer participation reach the target threshold, the marketplace will enter full launch.
At that point:
Offer functionality opens to all dealers
Tokens are required for all core actions
Full reporting, book value tools, and integrations go live
🎯 Quick Overview
You can earn tokens now to prepare for launch
Offers are temporarily disabled until inventory levels reach target thresholds
Charter dealers get early access and direct influence on feature development